All posts tagged Self



May 2014

The Internet Will Save You

Back in the old days, before there was an internet, or email, or selfies (at this point, can’t we just change BC and AD to BN and AN – before and after Net?) all we had was religion to keep us on the straight and narrow. Commit a sin, and the fear of God will set you straight. We saw how well that worked (*ahem catholic priesthood).

Now we have the Internet.

In the recent wake of Donald Sterling and the Solange/Jay-Z elevator cage match, we are brutally reminded that everything we say and do, could be used against us. Lest we not forget the Paula Deans, Alec Baldwins, Hasselhoffs and perhaps the first internet shame-fest, Monica Lewinsky, leaked by some dubious computer thing called the Drudge Report.

As Bill Maher brilliantly argues it’s no longer just big brother who’s watching us. It’s big girlfriend. (Quick breakdown) Maher decries the Sterling case as an outright invasion of privacy. He argues, if you can’t speak your mind freely in your own home, than why did we fight against fascism and communism in the first place.

Point noted. Democracy. Freedom of speech. Privacy. Yes. All for it.

But even in your most candid state, I don’t believe, that you, Bill Maher would spew hate-filled bigoted rants. Then again, I don’t know you. And if you did, whether you were caught or not, I would hope that you would in fact become, a social pariah. Or at least stripped of any status and power you’ve gained.

Far be it from us, here at Self to cast the first stone. We’ve said some truly regrettable things in our day. And if those things were made public, we’d be unhappy – though to the public at large, Self is a relative unknown, so even a public damning of our kind would be quickly forgotten.

Let’s face it. The world is not going decent on its own. As Maher states – we’re not good people. But can’t we at least try. Sterling isn’t going to jail, or being charged with any criminal wrong-doing. He is simply being stripped of his status, and if he ends up paying the NBA imposed fines, a small portion of his wealth. And if that forces him to pause the next time he spews some evil, hate-mongering shit (which it won’t), and edit his private words and thoughts before they go viral, well, isn’t that ok?

It’s more than religion ever did for us.




Nov 2013

160 frames per second

Self recently had the good fortune to work with global digital agency, Razorfish in developing some eye-candy around the up-coming release of the new XBox One’s launch title, Forza Motorsport 5. No difficult task there, considering you’re hyping sexy cars with some of the smartest online advertisers in the game. But still, it was work.

What resulted were a few banner ads (above), promoting a top-speed commercial that promoted the game. And the landing page linked above. Now, if we could just get behind the wheel of that McLaren (release date Nov 22).




Sep 2013

Last Night Went Viral

It’s no longer enough for TV’s funny men to get out on there every night, deliver eight minutes of stand-up, and then hope we’re still around after the commercials for more scripted filler before the guests arrive.

If the Conans, the Fallons, the Kimmels and the Colbert’s aren’t producing some viral worthy snippet of content at least once a month, anyone of them could quickly reside in the “Where Are They Now Files” (Leno and Letterman excluded by their own lack of  relevance and Stewart gets a pass because he’s Stewart). One can only imagine the tremendous strains this puts on the writing rooms (cue remake of the Larry Sanders Show).

But, advertisers want eye-balls. So if any one of these guys are getting said eyeballs, both in real time, and  in the days and weeks ahead, well, that suddenly becomes the media buyers norm.

The conversations go something like this:

NBC MEDIA SALES GUY: Have you seen what Fallon is doing with the toy instruments. That Xylophone is bringing us 12 million Youtube views everytime he busts it out. Boom!

JACK LINKS MEDIA BUYER: Hm, that seems pretty good.

VIACOM MEDIA SALES GUY: Yeah, if you like your audience going to Youtube for content. We like em at Colbert dancing around to Get Lucky brings us 1.5 million views. Basic cable, brah!

JACK LINKS MEDIA BUYER: Is that better? I’m confused.

ABC MEDIA SALES GUY: Kimmel’s got the time slot and the network. And now he’s got all of Kanye’s followers.

JACK LINKS MEDIA BUYER: Wait. Kanye’s got a show?

So for all you advertising creatives out there, like Self, just remember, your clients only expect something viral like, every month, or so. These guys have to do it every night.