All posts tagged branding



Apr 2016

New Work Explosion

Sure, we could have posted each one of these projects in real time. Or we could just shotgun you with the heaping load we’ve been carrying. We picked B, but we’ll start with the most recent work to at least keep it timely.

OPB news New campaign, “Covering the Spectrum.” Concepts and Copy





Nike Golf Vapors, winter and Major promotions, Online, In-Store. Concepts and Copy

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Glasshouse Brand ID, Logo, Tag, App/Web, Collateral Creative and Production

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Jul 2013

Carlos Danger Marketing Mogul

Anthony Weiner is nothing, if not 100% on-brand. From his birth name, to his self-ies (which, here at Self, are usually encouraged) right down to his new pseudonym – Carlos Danger – the former congressman, now mayoral-wannabe has never wavered from his true brand identity – the dick joke. And why should he?

This guy has so much more to gain as a dick joke than he ever could filibustering for New York’s 9th district. Does your kid want to play with the Carlos Danger, Lucha libre action figure or the nerdy, Jewish lawyer from capital hill? With the right licensing deals, Weiner could put his image (his face people, his face) and new name on every lunch box, backpack and skateboard, gracing elementary school playgrounds from sea to commercialized shining sea. Think of the endorsement deals with insurance companies and energy drinks alone. 

The whole thing is a goldmine for the disgraced politician and his wife, Huma Abedin. And while the family  may be facing a difficult time right now, surely a 12 million dollar compound in the Bahamas and some expensive jewelry could mend some broken hearts.

So we say to you Mr. Former Congressman, if you’re game to cash in, we’re game to help. Let’s do this!