Role: Concept Development / Copywriting
With: HMH Agency
Project: It was election season and Northwest Subway Restaurants were asking regional customers to vote in a new meat and bread combination to represent them. Working with HMH advertising, Self created online voting booths, in-store ballots and all the campaigning that would drive voters to the polls.
Result: Voter turnout was at an all time high, with thousands of hungry fans choosing the Columbia Cordon Bleu as their new sandwich representative. Our online video was viewed and shared by the thousands and our TV campaign to announce the new sandwich was the subject of endless banter on Portland’s most popular drive-time radio show.