Subway for Dinner



Role:     Concept Development / Scriptwriting / Edit direction / Audio direction

With:    HMH Agency

Project:  People don’t normally think of sandwiches as a dinner time meal. So to demonstrate how Subway can bring the family together for this all-too-crucial meal, we created a dinner scenario even more bizarre than (*gasp*) eating sandwiches around the table.

Results: During the three months this campaign ran, regional Subway franchisees witnessed more than a 35% uptick in business between the hours of 4 and 7:30 pm.



Subway Restaurant NW


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