Services: Strategy / Concept Development / Copy / Design
Project: OPB is a long-standing pillar in this community’s media landscape. But general awareness of their programming and daily news offering was remarkably low.
In 2011, Self began working with the local broadcaster to bolster this awareness with smart, thought-provoking OOO creative that would incite commuters to turn to OPB for their trusted news source and we continue working together each season with a new batch of creative to keep the thinking fresh.
Results: Appearing on buses, billboards, magazines and bike delivery carts, our ongoing campaign has reached listeners across the region, sparked conversations and broadened the audience for the station’s most popular programs – ‘Morning Edition’ and ‘Think Out Loud.”