Friends of Trees Fundraising



Role:       Creative Direction / Copywriting

With:      Frank Creative Group

Project:  Friends of Trees was already a household name thanks to the whimsical outdoor boards created by Frank Creative and illustrator Amy Ruppell. But the non-profit had a bigger story to tell than what can be conveyed on the Interstate. Self worked with Frank to drive donations and sell more trees online.

Result: A simple 1-2-3 process upped annual tree sales by 19% and the super slick donor brochure, aimed at corporate sponsors, opened checkbooks and helped Friends of Trees expand their base of operations into  Eugene and Vancouver, WA.


Friends of Trees

Launch Project


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