Role: Brand Strategy / Creative Direction / Copy
With: Brink Communications
Project: We all know the electric car is the way of the future, but how much longer are we prepared to wait?
Self worked with Brink and S. Clare, Inc to help a couple of state advocacy groups change the world, faster. We turned the California Plug-In Electric Vehicle Collaborative (PEVC) and Drive Oregon into a couple of brands poised to shift a mass mindset – Veloz and Forth, respectively.
With new names, new logos and new brand positions in this world-changing space, Self and Brink continued the effort with videos, ads, pr and a build out of the country’s first Electric Vehicle Showcase in downtown Portland.
Let the revolution begin.