EV Shift



Role:      Brand Strategy / Creative Direction / Copy

With:      Brink Communications

Project:   We all know the electric car is the way of the future, but how much longer are we prepared to wait?

Self worked with Brink and S. Clare, Inc to help a couple of state advocacy groups change the world, faster. We turned the California Plug-In Electric Vehicle Collaborative (PEVC) and Drive Oregon into a couple of brands poised to shift a mass mindset – Veloz and Forth, respectively.

With new names, new logos and new brand positions in this world-changing space, Self and Brink continued the effort with videos, ads, pr and a build out of the country’s first Electric Vehicle Showcase in downtown Portland.

Let the revolution begin.



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