She Don’t Know



Services: Brand Strategy / Naming / Logo Design / Copy / Product Naming / Package Design / Apparel & Collateral Design

Project: When Oregon legalized recreational marijuana, everyone and their mother wanted in. But not everyone and their mother were fully compliant. But one mother was – all she needed was a recognizable brand to stands out in the marketplace.

The female-led and fully compliant baker of fine, bite-sized cannabis edibles came to Self to create the story. A story that was just as irreverent and mysterious as the product itself. A story that went deep.

Result: She Don’t Know is currently in over 75 dispensaries throughout Oregon and has built a strong following on the brand identity. In fact, the brand gained so much interest, an apparel brand naturally had to follow suit.


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