Role: Concept Development / Scriptwriting / Edit direction / Audio direction
With: HMH Agency
Project: People don’t normally think of sandwiches as a dinner time meal. So to demonstrate how Subway can bring the family together for this all-too-crucial meal, we created a dinner scenario even more bizarre than (*gasp*) eating sandwiches around the table.
Results: During the three months this campaign ran, regional Subway franchisees witnessed more than a 35% uptick in business between the hours of 4 and 7:30 pm.