Friends of Trees Fundraising

 

 

Role:       Creative Direction / Copywriting

With:      Frank Creative Group

Project:  Friends of Trees was already a household name thanks to the whimsical outdoor boards created by Frank Creative and illustrator Amy Ruppell. But the non-profit had a bigger story to tell than what can be conveyed on the Interstate. Self worked with Frank to drive donations and sell more trees online.

Result: A simple 1-2-3 process upped annual tree sales by 19% and the super slick donor brochure, aimed at corporate sponsors, opened checkbooks and helped Friends of Trees expand their base of operations into  Eugene and Vancouver, WA.

Client:

Friends of Trees

Launch Project

 

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