Role: Creative Direction / Copywriting
With: Frank Creative Group
Project: Friends of Trees was already a household name thanks to the whimsical outdoor boards created by Frank Creative and illustrator Amy Ruppell. But the non-profit had a bigger story to tell than what can be conveyed on the Interstate. Self worked with Frank to drive donations and sell more trees online.
Result: A simple 1-2-3 process upped annual tree sales by 19% and the super slick donor brochure, aimed at corporate sponsors, opened checkbooks and helped Friends of Trees expand their base of operations into Eugene and Vancouver, WA.