Role: Creative Direction / Copy
With: Linden Collective
Project: The fastest man in baseball + The lightest cleat in baseball = The shortest brand video in baseball. 3.1 seconds to be exact. The exact length of time it takes Cincinnati Reds, Billy Hamilton to steal second and the perfect length of time for social media’s limited attention spans.
That simple insight led to nearly 19K instagram views (15K+ more than last year’s league MVP’s video got at the same time, in the same channel). That’s some effective brand engagement. And the shoes…fire!
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