Fine, so our latest work for @OPB has become the poster child for why digital-billboards kill. Who cares? All we’re asking drivers to read as they hurtle down HWY 26 at 75 mph through a torrential downpour are three simple words. Perfectly harmless.
Besides, it was featured in the Oregonian! (print edition only – another ad from the rotation is featured online).
Sadly, nobody reads the paper anymore, but at least it makes for great blog content.