Archive forJune, 2013

 

25

Jun 2013

We Are An Ad Agency

At some point over the last 10 years, a funny thing happened to advertising agencies. They no longer wanted to identify themselves that way.

One by one, traditional shops around the world did everything they could to get the archaic stink of “advertising” off of their mastheads. The video pictured above, now two years old, goes so far as to foretell the death of every last ad agency on earth.

Well we create advertising. The TV commercials, print ads, billboards, and radio spots. And we’re proud of it. Because, people still watch TV (without DVR) and listen to the radio (not satellite) and that doesn’t appear to be over just yet.

But here’s the thing: If it’s got a logo on it, it’s still an ad. So , web sites, mobile apps, social engagements. All those buzzwords that make your agency hot and now… we make those, too but they’re just ads in a new wrapper. And while we think about all the new media outlets available for getting a message out, we prefer to focus on the message first.

That’s advertising, for you.